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Why has visual IVR become essential in the insurance industry in 2026?

Updated on 29/01/2026
DialOnce Visual IVR Impact on Insurance

Customer relationships in the insurance sector have been undergoing a profound transformation for several years. The market has become increasingly competitive, marked by a growing number of offers, the arrival of 100% digital players, and major regulatory changes, such as the Hamon law, which have shifted more power to policyholders.

At the same time, customers have fully integrated digital tools into their everyday habits. They now expect fast, clear, and consistent responses, with no friction between channels. While the phone remains a central touchpoint, especially for sensitive or complex situations, it can no longer operate in isolation or carry the entire customer relationship on its own.

Gradually, visual IVR has emerged as a natural and effective solution. By enriching phone calls with a digital journey accessible on mobile devices, it helps streamline interactions, reduce friction, and optimize request handling, while maximizing the return on existing digital investments.

What is visual IVR in insurance?

Visual IVR is an evolution of the traditional interactive voice response system. It allows a phone call to be redirected to a digital and therefore visual journey, accessible directly from the policyholder’s phone via a link sent by SMS, RCS, or WhatsApp.

When a policyholder calls their insurer as usual, a voice message then invites them to continue their request independently via a link. By clicking on it, they access a simple and interactive digital interface, while remaining on the line if they wish. They can then view information, click, enter details, and precisely qualify the reason for their call.

Rather than navigating through sometimes long and hard-to-follow voice menus, visual IVR transforms a historically voice-based tool into a much smoother digital interface. Information already known about the customer can be used to display the most relevant journey directly, without requiring the policyholder to repeat everything.

This digitalization of IVR makes it possible to route each request in real time to the most appropriate solution: an automated response, a self-service journey, or a transfer to an advisor. The solution works regardless of the type of call (mobile, landline, or withheld number), can be deployed internationally, and integrates with existing tools such as CRM systems or business databases.

In insurance, this approach is particularly relevant for frequent requests such as assistance inquiries, claims reporting, or case follow-up...

How does visual IVR concretely transform customer journeys in insurance?

In insurance, many calls relate to well-known, recurring requests: tracking a claim, requesting a certificate, getting assistance, or modifying a policy. From the very start of the call, visual IVR helps structure the journey without making the experience more complex for the policyholder.

When a policyholder calls, visual IVR leverages information that is already available such as the caller ID, an ongoing case, or recent history, to immediately offer a tailored visual journey. The goal is not to automate at all costs, but to understand the request, qualify it accurately, and route it to the most relevant solution.

For the policyholder, the benefit is immediate. There is no longer any need to repeat the same information multiple times or navigate through unclear voice menus. They move forward step by step, at their own pace, with clear screens that help them precisely formulate their request.

This approach makes it possible to handle high volumes while remaining human. Simple requests can be resolved quickly through self-service, while more sensitive or complex situations are naturally passed on to an advisor, with the context already qualified. The policyholder can move from phone to digital and back to an advisor, seamlessly and without any loss of information.

It is this simple and progressive approach that explains why visual IVR has naturally become established in insurance journeys, without ever making customers feel that autonomy is being imposed.

Let’s now look at three visual IVR use cases in insurance, based on real-life everyday situations.

Customer satisfaction 90% Satisfied or very satisfied users with the automated journeys
Calls avoided 15% Rate of calls avoided through redirection to a digital journey
Improved Reachability +30 Pts Rate of calls handled (via phone or digital) out of the total incoming calls
Increase in productivity +20% Increased time your advisors spend on value-added tasks

3 visual IVR use cases in insurance

Use case 1: Faster and simplified vehicle breakdown reporting

In the context of roadside assistance, visual IVR helps significantly reduce response and handling times.

From the very start of the call, the customer is automatically geolocated via their phone, making it possible to precisely determine their location and optimize assistance dispatch. The caller’s phone number is also analyzed to identify the vehicle concerned, sparing the customer from manually providing this information. As a result, the policyholder no longer has to dictate their license plate number or approximate address, which reduces errors and misunderstandings.

If the request is not eligible (outside the coverage area, service not included in the policy, conditions not met), visual IVR immediately guides the policyholder to the most appropriate option: clear information about the situation and next steps, a relevant alternative (such as another provider), or a transfer to an advisor if needed.

Conversely, when the request is eligible, the journey adapts to allow the policyholder to continue seamlessly, either by completing incident-related details through the digital interface or by choosing to speak with an advisor via their preferred channel, without having to repeat information (omnichannel continuity). This flexibility significantly enhances the user experience and optimizes processing times.

 

 

Use case 2: Easy claims tracking

During the call, the caller ID can be used to retrieve the associated claim file, when this information is available in the system. This identification removes the need for the policyholder to search for or dictate a claim reference number, immediately simplifying the interaction.

Once the claim is identified, visual IVR makes it possible to display the claim status, current or upcoming steps, and estimated resolution timelines. Depending on the journey in place, this information can be sent via SMS or email, without requiring any additional authentication.

If the policyholder needs clarification or wishes to interact further, they can switch at any time to a customer service advisor (by phone, chat, or email). Visual IVR therefore enables faster handling of simple requests and involves an advisor only when the situation genuinely requires it.

 

 

Use case 3: Self-service claim pre-declaration

For non-urgent claims, visual IVR primarily helps set the right framework from the outset. When available, the caller ID is used to identify the relevant policy type, avoiding the need for the policyholder to re-enter information that is already known and smoothing the rest of the journey.

Once the context is identified, the policyholder selects the affected asset from a predefined list and completes a pre-declaration via redirection to a simplified form. They describe the circumstances of the claim, can attach photos or supporting documents, and immediately receive confirmation that the request has been taken into account.

Information is collected in a guided way, using simple and well-adapted fields. The resulting files are more complete, easier to process, and require fewer follow-ups from internal teams. Claims can then be handled asynchronously, outside peak call periods, without degrading the customer experience.

At any point, the policyholder retains the option to continue their request via the channel of their choice (phone, chatbot, or email) depending on their preferences and service availability.

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Visual IVR integrates naturally into 2026 customer service architectures. It connects seamlessly with automation mechanisms, conversational AI agents, and request qualification workflows, without adding complexity to existing journeys.

It therefore enables insurers to evolve their customer journeys over time, measure and refine them, while maintaining a high level of customer satisfaction and compliance.

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