DialOnce

How TUI France transformed its customer relationship and reachability through omnichannel contact journeys?

Challenge

TUI France's strategy to optimize customer relationship, reachability and digitalize omnichannel contact journeys

Manage activity peaks

TUI France aims to strengthen its customer journey digitalization strategy to encourage self-care, promote the use of digital contact channels, reduce costs, improve accessibility 24/7, and better manage seasonal fluctuations.

 

Objectives:

  • Improve reachability and responsiveness
  • Promote the use of digital channels for customer issues resolution
  • Optimize advisor efficiency
  • Monitor and manage the performance of customer service tools

To achieve this

TUI France has deployed innovative solutions in collaboration with DialOnce to significantly transform and improve its customer relationship.

 

To achieve this, TUI France first digitalized its contact journeys by redirecting voice calls to digital solutions, thus facilitating self-care via a visual IVR. Following this, an omnichannel cockpit was implemented to provide an overall view and precise management of activities, thanks to an omnichannel data platform integrated with all customer relationship tools.

 

Click to watch the webinar from June 25, 2024, hosted by Stéphanie Nammour, Director of Customer Relations at TUI France, and Adrien Lesage, Commercial Director at DialOnce.

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Results

Reachability +29 points of 24/7 reachability
Avoided calls 21% of calls avoided thanks to digital solutions
Use of digital solutions +++ Increase in the adoption of self-service
Advisor satisfaction 4.3/5 on average

"The implementation of digital solutions has allowed us to divert a large number of calls to self-service channels. Our advisors' working conditions have improved, and we can better manage the effects of seasonality."

Stéphanie Nammour

Customer Relationship Director

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