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How has Crédit Agricole Nord de France optimized its reachability and boosted sales productivity?

Challenge

Crédit Agricole Nord de France improves reachability with DialOnce

Improve service quality

Following the deployment of new contact journeys in 2020, Crédit Agricole Nord de France experienced a significant increase in inbound contacts, with a rise of 200%. This increase led to a deterioration in the pick-up rate, which fell to 55%, jeopardizing customer service quality and team efficiency.

 

Objectives:

  • Achieve an accessibility rate of over 80% to improve reachability
  • Promote self-service journeys to encourage self-care
  • Reduce the volume of inbound calls to lighten the workload
  • Decrease pressure on teams by optimizing contact flows
  • Encourage outbound calls for better customer follow-up

To get there

Le SVI visuel

Crédit Agricole Nord de France deployed DialOnce's Visual IVR with the goal of offering its customers alternative solutions to traditional phone calls across all its phone lines. This initiative aims to enhance the customer experience by providing simple and efficient digital journeys, while reducing reliance on voice interactions. Thanks to this innovative solution, customers can now resolve their inquiries autonomously, benefiting from a fast and accessible service at any time.

Successful deployment of Visual IVR at Crédit Agricole Nord de France by DialOnce

Results

Reachability +34 pts Calls handled by phone or digital / total calls
Avoided calls 16% Rate of calls directed to a digital pathway (Selfcare or alternative channel to the telephone)
Productivity X3 Insurance contracts, thanks to the time allocated by advisors
CSAT 90% Users satisfied or very satisfied with the service

"We gained 34 points of reachability where we had initially hoped for 15-20 points. This has enabled us to rediscover our ability to make outgoing calls. We used to suffer our calls: today, thanks to DialOnce, we've been able to regain serenity in our teams."

Laurent Graziani

Customer Relations Center Manager - Consumer Market

Orchestrated channels

IVR

FAQ

App

Forms

Customer portal

Appointments

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