DialOnce

How to enhance customer experience with visual IVR

Updated on 16/09/2024
Impact of a visual IVR on improving the customer experience

Visual IVR: an innovative solution to digitalize calls while enhancing customer experience

In a world where digitalization is essential, companies continuously seek innovative ways to improve customer service while optimizing costs. Among these innovations, Visual Interactive Voice Response (IVR) stands out as an effective solution to digitalize calls without compromising the customer experience.

What is visual IVR?

Visual Interactive Voice Response is an advanced version of the traditional Interactive Voice Response system. Traditionally, customers interact with IVR using only their keyboard or voice to navigate through menu options. However, with Visual Interactive Voice Response, navigation is done using a visual interface accessible on a smartphone or tablet.

 

How does it work?

 

  1. Visual interface: When you call a company, you receive a link via SMS or email. This link directs you to a graphical interface on your phone or tablet.
  2. Intuitive navigation: This interface displays buttons and icons representing various options (such as checking a balance, making an appointment, etc.). Instead of listening to and following voice instructions, you can simply click on the options that interest you.

 

In summary, it makes navigating call menus more intuitive, faster, and more pleasant, thus enhancing the overall customer experience.

The concrete benefits of visual IVR

  1. Improved customer experience

    It’s main advantage is the enhancement of the customer experience. Users can clearly see the available options and quickly choose the one that suits their needs. This reduces waiting time and frustration often associated with traditional voice IVR systems.

  2. Reduced operational costs

    By digitalizing calls, companies can reduce costs associated with call centers. It allows handling a large number of requests without human intervention, freeing up agents to focus on more complex tasks that require personalized assistance.

  3. Accessibility and flexibility

    It offers better accessibility for customers, especially for those who are hearing impaired or prefer visual interaction. Additionally, it can be integrated into mobile apps or websites, offering increased flexibility.

  4. Data collection and personalization

    With Visual IVR, companies can collect valuable data on customer interactions. This data allows for personalized services based on user preferences and behaviors, thereby improving customer satisfaction and loyalty.

Why adopt visual IVR?

In a competitive environment, offering an exceptional customer experience is a key differentiator. It not only improves this experience but also optimizes costs and increases operational efficiency. Moreover, with the rise of smartphones and mobile apps, consumers expect fast and effective digital solutions.

For companies, adopting Visual Interactive Voice Response means adapting to modern customer expectations while leveraging the benefits of digitalization. It’s a win-win solution that meets customer needs while offering tangible benefits for businesses.

When to adopt visual IVR?

Creating a Visual IVR is particularly relevant for companies looking to improve their customer service, reduce waiting times, and offer a smoother, more modern experience. The ideal time to deploy it is when a company experiences regular call peaks or wants to automate responses to frequent questions.

To create it, it is recommended to use specialized solutions like DialOnce, which offers a turnkey platform to easily design, deploy, and manage a Visual IVR. Collaborating with a company like DialOnce allows you to benefit from their expertise to create an intuitive user interface that integrates with your existing systems, ensuring a smooth transition and immediate improvement in customer experience.

Nickel enhances customer autonomy with DialOnce's Visual IVR

Use case: Nickel

Nickel has integrated Visual IVR to enhance its customers' experience. With this solution, users can easily manage their accounts via an intuitive interface. This innovation has allowed Nickel to quickly respond to frequent customer requests, such as checking balances or requesting transaction information. Consequently, Nickel has not only reduced waiting times but also increased customer satisfaction and loyalty.

Use case: Vattenfall

Vattenfall, an energy provider, has also utilized Visual IVR to optimize its customer service. By using this technology, they can provide instant answers to frequently asked questions, reducing waiting times and increasing customer satisfaction. 

Vattenfall optimizes customer journeys with DialOnce’s omnichannel orchestration

Visual Interactive Voice Response represents a significant advancement in the digitalization of customer services. By offering an intuitive and accessible interface, it greatly enhances user experience while reducing operational costs. For companies looking to stand out and retain their customers, this is an essential solution.

Implementing it is a strategic investment that can transform how companies interact with their customers, ensuring increased satisfaction and efficiency. Embrace digitalization and optimize your customer service with Visual IVR today!

Discover Visual IVR
Request a demo